Congolese men make expressive visual statements about their identity by wearing luxury European brands.
In Congo, "La Sape" is a unique movement, gathering fashion-conscious men who are ready to splurge money they don't really have on designer clothes. This group of men dresses in a dandy way in everyday life, therefore, in stark contrast with their surroundings. Their luxury outfits grab people’s attention, making them into local celebrities... Watch the video to discover more.
Written and Directed by NATALYA KADYROVA © "RT" ANO "TV-NOVOSTI" 2015