The Helmut Effect
One of the most influential photographers of the 20th century, Helmut Newton.
Helmut Newton is one of the most important and influential photographers of the 20th century. When it comes to fashion photography, Helmut Newton is one of the top sources to go for visual reference. He is a very distinctive photographer with his bold, seductive and controversial style, and his direct influence can be spotted on many brands, photographers or ad campaigns. Fashion photography, he says, has to look like anything but fashion photography.
Below, we have compiled a selection of examples of his direct influence.
Here are some interesting facts about Helmut Newton.
1 . The master himself was inspired by the photographer Yva throughout his career.
Newton’s early studies were at the American School in Berlin, but he didn’t finish school to pursue his dream to become a photographer, and therefore decided to work with renowned photographer Elsie Simon, also known as Yva, who was celebrated for her elegant fashion, theatre and nude photographs.