Fashion Performance


Inspirational short films relating to fashion, art and performance

1 . Janie Taylor for Chloé by Bon Duke

Directed by talented photographer and director Bon Duke, Chloé's dance-inspired SS11 campaign video is one of the only videos that stays vividly in the memory, despite the fact that it was shot 10 years ago. Featuring the New York City Ballet principal dancer Janie Taylor along with choreographer and corps de ballet member Justin Peck, the film is captivating, with all of its elements in natural sync. The performance, the music, the Chloé dress, the cinematography… everything creates a striking and memorable visual performance. 

For those who are curious about the music used: 

String Quartet No.3: “Mishima” : “1962: Body Building” by The Smith Quartet & Philipp Glass, in the Philipp Glass: Complete String Quartets album.

2 . Alexander Mcqueen’s iconic SS99 show with Shalom Harlow

From the opening with athlete Aimee Mullins walking with a carved prosthetic leg to the show finale that featured a live dressmaking through spray-painting, the remarkable impact of Alexander McQueen’s SS99 collection, No. 13, remains as powerful today as that of any other fashion show. 

Unlike many other fashion shows, this show had no celebrity front row, and the designer himself said it was "the only one that actually made me cry". 

3. Pina Bausch

Bausch is one of the few artistic leaders who have transformed the art form in which they are an expert. Her emotionally honest approach to choreography altered what people thought of as dance, and has inspired countless works produced by the younger generation. 

Below are some of our favourite extracts. 

4 . Marina Abramović x Givenchy & Marina Abramović x Adidas

Marina Abramović is a performance artist who explores emotional and spiritual transformation by experimenting her physical and mental limits. The body has always been her medium during her performance. She is the international face of performance art, who was able to prove performance art as a visual art form.

Collaboration with Adidas

Through the lens of the 2014 FIFA World Cup™, Adidas explores the parallels between sport and performance through a short film with Marina Abramović that reimagines her iconic performance Work Relation with Ulay in 1978. 

Abramovic sees a great similarity between the two: “One similarity that I wanted to highlight in this video is the importance of group collaboration. When Ulay and I originally performed the piece Work Relation in 1978, the power of collective strength came through in the performance. I believe that it is important to learn from other disciplines in order to bring new life to whatever it is that you do.”

Collaboration with Givenchy

Riccardo Tisci sees Marina Abramović as his muse and the artist regularly wears the designer’s clothes.

“I’ll tell you the story. He said that we should do a collaboration and I said, “OK.” I asked, “Riccardo, is it true that fashion is feeding on art?” He said, “That’s absolutely true.” So I said, “I am the art, you are the fashion — suck my tit!” So, we made this incredible image, like Madonna, where he’s lying in my lap in a tuxedo.” (Oyster Mag, 2013)

Following this relationship, in 2016, Marina undertook the art direction of Givenchy together with Riccardo Tisci.

5. MOVEment Series by Another Magazine

The relationship between fashion and dance is long and entwined, unfolding on stages and catwalks in an ever-evolving conversation. Initiated by Jefferson Hack, MOVEment series are born from a desire to create fashion films focusing on body movements by choreographers. The fashion designers were asked to create bespoke costumes for this project. Another Magazine describes the series as “Partnered with luminaries from the world of dance, and some of the most exciting and visionary directors working today, the resulting films make for a timely and inspiring update of the long-standing dialogue between fashion and dance.”

5.1 Chalayan x AyaBambi and Ryan Heffington

Aya Bambi are a Japanese dance duo, who have danced alongside Madonna, and who have exploded onto the international scene thanks to their bold and expressive performances with individual and instantly recognisable style. They perform to Ryan Heffington’s energetic choreography.

Directed by London--based photographer and director, Jacob Sutton.

5.2 Prada x Dancers of Tanztheater Wuppertal

Following in the footsteps of Pina Bausch, the 10 dancers from the legendary Tanztheater Wuppertal perform a celebration of daily life in an emotional ballet of personality and relationships in Prada.

Directed by former assistant director for Christopher Nolan and Luc Besson, Kevin Frilet.

5.3 Alexander McQueen x Marie-Agnès Gillot

A former dancer and choreographer of the Paris Opera Ballet performs a mesmerising performance to a propulsive drumbeat in Alexander McQueen.

Directed by New York-based, Australian filmmaker and visual artist, Daniel Askill.

6. Rei Kawakubo x Merce Cunningham

This is one of the pioneering duos who have initiated collaboration between fashion and performance. They focus on the extraordinary costumes that Comme des Garçons founder Rei Kawakubo created for the legendary dancer Merce Cunningham’s 1997 dance Scenario.

7. Serpentine Dance

Pioneered by Loïe Fuller, the Serpentine Dance is one of the early examples of live stage and cinematic performance.