Louis Vuitton's Cult Art Collaborations

CASE STUDY • LOUIS VUITTON


Artist collaborations help Louis Vuitton to emphasise its craftsmanship and expertise, while communicating sophistication and intrinsic value.

Named after its founder, globally-celebrated French fashion house Louis Vuitton was established in 1854. It wasn’t until 1896, however, that Georges Vuitton designed the renowned ‘LV’ monogram as a homage to his late father, which is now universally recognisable.

The collaborations with artists help Louis Vuitton to expand its design possibilities and play around with its identifiable signature and trademark monogram, while also announcing the brand’s origin and quality.

In today’s fashion world, collaborations between fashion brands and artists are very common. This wasn’t the case when Louis Vuitton initiated its first collaboration with artist Stephen Sprouse in 2001, with then-artistic director Marc Jacobs. Since then, the brand has formed even stronger ties with the art world; the artists help the brand to create a new collection or design, and the outcomes are highly successful.

Following this success, in 2014, the Louis Vuitton Foundation officially opened its doors to the public, in order to be able to provide art, culture and heritage that they have been supporting for nearly twenty-five years. Last year, the foundation presented Daniel Burren’s ‘Observatory of Light’, which brought very good press coverage for the fashion house.

Let’s take a look back at some of the iconic collaborations initiated by the fashion powerhouse.


STEPHEN SPROUSE
Stephen Sprouse is a designer and artist known for pioneering the 1980s mix of "uptown sophistication in clothing with a downtown punk and pop sensibility".  For both autumn 2006 and 2008, Marc Jacobs used Sprouse’s 1987 graffiti leopard images for accessories for Louis Vuitton, and these sold out instantly.

©Louis Vuitton

©Louis Vuitton

Marc Jacobs for Harper’s Bazaar

Marc Jacobs for Harper’s Bazaar

STEPHEN SPROUSE — Monogram Graffiti, Homage to Stephen Sprouse, Special Edition Bags, 2009   ©Louis Vuitton / Patrick Galabert    As the tribute to the American artist Stephen Sprouse, Marc Jacobs created a special line of Louis Vuitton bags, which were marked by Sprouse’s signature graffiti. Launched posthumously, in 2009, this special edition invited the world to rediscover Sprouse’s aesthetic: an ode to New York urban art in the eighties.

STEPHEN SPROUSE — Monogram Graffiti, Homage to Stephen Sprouse, Special Edition Bags, 2009

©Louis Vuitton / Patrick Galabert

As the tribute to the American artist Stephen Sprouse, Marc Jacobs created a special line of Louis Vuitton bags, which were marked by Sprouse’s signature graffiti. Launched posthumously, in 2009, this special edition invited the world to rediscover Sprouse’s aesthetic: an ode to New York urban art in the eighties.


TAKASHI MURAKAMI

Takashi Murakami’s input for Louis Vuitton’s SS03 collection resulted in the creation of one of the most iconic IT bags of the early 00s. The white multicolour  monogram accessories will forever be remembered as part of that time’s millenium fashion culture. The artist and fashion house have continued to collaborate for 13 years.

Monogram Multicolore by Takashi Murakami for Louis Vuitton, 2003.

Monogram Multicolore by Takashi Murakami for Louis Vuitton, 2003.

Monogram Multicolore Speedy City Bag by Takashi Murakami for Louis Vuitton    ©Louis Vuitton

Monogram Multicolore Speedy City Bag by Takashi Murakami for Louis Vuitton

©Louis Vuitton

Louis Vuitton x Takashi Murakami Cherry Blossom Collection    ©Louis Vuitton

Louis Vuitton x Takashi Murakami Cherry Blossom Collection

©Louis Vuitton

YAYOI KUSAMA

Yayoi Kusama created one of the most visually captivating collections for Louis Vuitton. Bold, playful, striking and recognisable, this 83-year-old Japanese legend transferred her signature polkadot artwork to Louis Vuitton handbags, clothes and accessories. To coincide with the collection, stores across the globe were also decorated with polkadots.

Louis Vuitton X Yayoi Kusama window display    ©Louis Vuitton

Louis Vuitton X Yayoi Kusama window display

©Louis Vuitton

Louis Vuitton x Yayoi-Kusama Monogram    ©Louis Vuitton

Louis Vuitton x Yayoi-Kusama Monogram

©Louis Vuitton

Louis Vuitton x Yayoi Kusama Lookbook    © Louis Vuitton

Louis Vuitton x Yayoi Kusama Lookbook

© Louis Vuitton


LOUIS VUITTON 'Iconoclasts' Celebrating LV Monogram with Karl Lagerfeld, Rei Kawakubo, Marc Newsom, Cindy Sherman, Frank Gehry, and Christian Louboutin.

To celebrate the 160th anniversary of the house in 2014, the ‘Iconoclasts’ collection featured six art and design legends – including Karl Lagerfeld, Rei Kawakubo and Frank Gehry (the architect behind Fondation Louis Vuitton), Cindy Sherman, Christian Louboutin and Marc Newson.

CINDY SHERMAN for Louis Vuitton 'Iconoclasts'    ©Louis Vuitton

CINDY SHERMAN for Louis Vuitton 'Iconoclasts'

©Louis Vuitton


CINDY SHERMAN for Louis Vuitton 'Iconoclasts'    ©Louis Vuitton

CINDY SHERMAN for Louis Vuitton 'Iconoclasts'

©Louis Vuitton

KARL LAGERFELD for Louis Vuitton 'Iconoclasts'    ©Louis Vuitton

KARL LAGERFELD for Louis Vuitton 'Iconoclasts'

©Louis Vuitton

CHRISTIAN LOUBOUTIN for Louis Vuitton 'Iconoclasts'    ©Louis Vuitton

CHRISTIAN LOUBOUTIN for Louis Vuitton 'Iconoclasts'

©Louis Vuitton

KARL LAGERFELD for LOUIS VUITTON, featured in HARPER’S BAZAAR

KARL LAGERFELD for LOUIS VUITTON, featured in HARPER’S BAZAAR