Louis Vuitton's Cult Art Collaborations
CASE STUDY • LOUIS VUITTON
Artist collaborations help Louis Vuitton to emphasise its craftsmanship and expertise, while communicating sophistication and intrinsic value.
Named after its founder, globally-celebrated French fashion house Louis Vuitton was established in 1854. It wasn’t until 1896, however, that Georges Vuitton designed the renowned ‘LV’ monogram as a homage to his late father, which is now universally recognisable.
The collaborations with artists help Louis Vuitton to expand its design possibilities and play around with its identifiable signature and trademark monogram, while also announcing the brand’s origin and quality.
In today’s fashion world, collaborations between fashion brands and artists are very common. This wasn’t the case when Louis Vuitton initiated its first collaboration with artist Stephen Sprouse in 2001, with then-artistic director Marc Jacobs. Since then, the brand has formed even stronger ties with the art world; the artists help the brand to create a new collection or design, and the outcomes are highly successful.
Following this success, in 2014, the Louis Vuitton Foundation officially opened its doors to the public, in order to be able to provide art, culture and heritage that they have been supporting for nearly twenty-five years. Last year, the foundation presented Daniel Burren’s ‘Observatory of Light’, which brought very good press coverage for the fashion house.
Let’s take a look back at some of the iconic collaborations initiated by the fashion powerhouse.