The Colour of the Year: Living Coral
INSIGHT • PANTONE COLOUR OF THE YEAR
'Living coral' has been named colour of the year 2019 by the globally renowned colour matching system — but what does that mean?
Since 2000, the Pantone Institute has chosen a ‘Colour of the Year'. To suggest that our entire culture can be thinking of the same colour at the same time is a difficult task, but Pantone does its research. “We start the year before. We travel all over the world and we talk to people,” says Leatrice Eiseman, executive director of the Pantone Colour Institute, the International Colour Authority. “We look at art exhibits and films and of course fashion. We see a direction...”
The 2019 winner was chosen for its "animating and life-affirming" hue which "energises and enlivens with a softer edge”, according to the official site. The director of Pantone says: “Colour is an equalising lens through which we experience our natural and digital realities and this is particularly true for Living Coral. With consumers craving human interaction and social connection, the humanising and heartening qualities displayed by the convivial PANTONE Living Coral hit a responsive chord.” And according to an article written by CNN Underscored, the colour was chosen to raise awareness to the urgent need to take care of marine life and oceans. They add that “it's a subtle reminder that coral, which is bright and lively, is only possible if it's surrounded by a healthy environment.”
To celebrate the marine tone’s dominance in the design industry this year, Artstein has selected some of its favourite inspiring coral visual references.
Samsung QLED 8K - Perfect Reality Agency: R/GA
Art Direction & Development by Six N. Five
3D design: Joan Garcia Pons, Ezequiel Pini and Artur de Menezes
Animation: Lalo Landa
Sound design by CypherAudio
Agent: Eiger Agency