The Manifesto


With an ever-increasing amount of information surrounding us, how do you know where to look for the right one?

The way we see things is affected by what we know or what we believe.
— John Berger - A Way of Seeing

Quoting John Berger, "The way we see things is affected by what we know or what we believe". The more you know; the more likely that it is that our ideas and perceptions will change. Consequently, what we create. 

Considering that we are finding ourselves increasingly surrounded by the technology, it is difficult not to perceive the Internet as an environment. This in turn affects what we create and influences our research, ideas and inspirations. 

In the current, fast-paced creative environment, it is also harder to produce something original. Blaise Pascal claimed that, “The greater intellect one has, the more originality one finds in men”. It could therefore be said that widening creative references could expand creative practice.


Although major stages of creativity are considered to be dependant on both nature and nurture, this website is dedicated to exploring the nurture element. 

German physician and physicist, Hermann von Helmholtz in 1826, and then Graham Wallas who, in 1926, described in his book "Art of Thought" that there are four main stages in the creative process, and these are preparation, incubation, illumination, and verification. 

Both believe that creative individuals need to have the background knowledge and develop these skills that can allow a person to develop creative ideas and produce creative products. The acquisition of this knowledge and skills occurs during the preparation stage. 

For example, if a creative or an artist wants to be innovative, they may need to know about the type of artistic works that have already been created. 

Let's name this type of knowledge 'creative knowledge' - the information that exerts a positive influence on people to create or produce something new or innovative. Artstein believes that gaining a better understanding of creative knowledge gives us a better artistic sensibility, while also helping us to understand why creatives or artists worked in a particular way. 

Above all, it is a good way to sharpen the eyes. 

But with an ever- increasing amount of information surrounding us, how do you know where to look for the information that you need?

Now, with easy access and travel to around the world, we have too much information and content in front of us to choose from. That being said, in today's world, it is inevitable to deny that many of us use the Internet for our initial searches. Everyday millions of content is being uploaded to the World Wide Web, and it is harder than ever to find relevant or high-quality information. Valuable creative references are sometimes left behind, lost in shadow, soon forgotten or not even discovered. 

But how can we eliminate the valuable from the Internet cluster? Clive Bell says,  "Only those for whom art is a constant source of passionate emotion can possess the profitable data among the all accurate information, but to do so, requires a certain amount of brain-work, and unfortunately, robust intellects and delicate sensibilities are not inseparable".  

Artstein aims to facilitate this curation process, by gathering a valuable collection of intellectual inspirational sources, concepts or creations.

Research is the driving force behind this platform. However, it must be acknowledged that, because research is limitless, Artstein’s content will be limited to its own taste, vision and knowledge. Although the website aims to grow continuously as it expands its archives, the subjects covered under each topic cannot possibly encompass all great creations. Better works of art on the same themes might well exist elsewhere, as Artstein's focus is not on what has been produced but rather on the creative processes and ideas behind examples of great artworks.

Overall, Artstein is not a database: it works to create an editorial platform giving brief insights into a variety of intellectual references that could nurture creativity. 

'Artsteins' are the genius of the artists. They are the ones who are able to produce works of art that speaks to their viewers. They create an emotion between the artwork and the viewer. Clive Bell names this emotion "aesthetic emotion". Artstein is dedicated to exploring this concept by only curating that which produces this aesthetic emotion. 

While looking into new ideas and inspirations, Artstein nurtures its creative practice not only through master creations, but also by exploring other disciplines such as Literature, Science and Psychology, and other manifestations of human creativity. By bringing together different studies on the same theme, Artstein hopes to be an informative platform. It gathers intellectual, artistic sources and creations with a view to expanding creative practice.

But don't merely follow Artstein - What it says can change, as it will evolve, as more knowledge is acquired, in the same way art evolves over time. As Gombrich states in his famous,  'Story of Art': 

"One never finishes learning about art. There are always new things to discover. Great works of art seem to look different every time one stands before them.

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